Vaper Style

Svapo Battle

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Una campagna awareness per Vaper Style con un contest che ha coinvolto gli utenti Facebook. Riprendendo il filone dei format televisivi abbiamo inventato un gioco a premi, lo Svapo Battle.

I partecipanti, selezionati online con una campagna Facebook, sono stati invitati a sfidarsi davanti a tre giudici per dimostrare di essere dei veri "svapatori" (hanno ricreato fragranze, indovinato profumi e molto altro).

L'iniziativa è stata lanciata con un video teaser seguito da diversi video di presentazione dei giudici e dei protagonisti. Le puntate del programma (tre in tutto) sono state trasmesse su Facebook.

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