Wurth

Wurth. Make it happy

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Social snack
Obiettivo
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Consideration
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Per aziende come Würth, già ben conosciute nel proprio settore, la notorietà non rappresentava certo il primo obiettivo. La vera sfida in questo caso era studiare una strategia che lavorasse sulla brand identity. Si è scelto di farlo svecchiando il modo istituzionale di comunicare e dando al brand una chance di ulteriore differenziazione nel settore di riferimento.

https://youtu.be/dD1ZDUD0Waw

 

 
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